The About page should set the tone of your site. I really recommend making the post as personal (and non-robotic) as you can – like you’re talking to a friend. This sets the stage for the rest of the site.
A Good About page should answer the following questions:
- Who Am I?
- What is this Blog About?
- What you should expect to see on this Blog & what goals you have for the site
The added benefit of the last part is that it will give you more clarity about what topics you should write about.
Add any indicators of trust or credibility to your page. If you are part of an organization, have won some awards, or have been recognized by some authority, it can help people trust that you know what you’re talking about. If not, don’t sweat it – just substitute personality for credibility.
I would highly recommend adding a picture to the post. It adds a personal touch and a face to the site that people can identify with. People will feel more connected once they see the actual person behind the site. This is a good time to get over your fear of being seen. Just put all that away and add a picture (or tw0).
Also, feel free to get creative with the page. Here are some of my favorite about pages and some guidelines to writing a great About Page.